MEET THE FOUNDER & CMO

Hey, I'm Liesl

Liesl Perez spent over 20 years in corporate marketing, launching one of the first generative AI prototypes, SDL Content Assistant, and leading corporate marketing teams at Mapbox, Hubilo, TTEC, and SDL.

Her passion for unlocking human potential, diversity, and inclusivity led her to cofound Axis Integrated Mental Health in 2020 with her husband, Chris Perez.

Since it opened its doors, Axis has built a reputation for treating the most difficult-to-treat depression cases, growing to nearly 40 employees and underwriting over $400K in free mental health care for the communities it serves.

In addition to being a co-founder, Liesl is TMS certified and enjoys treating patients with this innovative new technology and the power of storytelling. When not working with patients at her clinic, she also serves as a fractional CMO, working with a diverse roster of companies worldwide.

While I can no longer take on any more fractional CMO clients, I can still support your success in the following ways:

Promote your business: Get featured on our blog with a back link back to your practice.

Community Building: Come to our monthly in-person events or our quarterly Practice Power Workshops.

Knowledge sharing: Subscribe to my newsletter the More Than Meds Memo to get my articles on business success

Referrals: My team manages referrals to and from the clinic to other providers who may be a better fit.

Coaching: Have a marketing question? I probably know the answer or someone who does. Just give a me a call if you want to chat!

MEET THE FOUNDER & CEO

Hey, I'm Deborah

I'm an entrepreneur and speaker who rose from humble beginnings to lead HR Anew, a nationally certified woman-owned company specializing in diversity, inclusion, and innovative HR strategies. With over 25 years of experience building inclusive, high-performing teams through my proven AHIRED Method©, I'm here to help you navigate the complexities of HR so you can focus on building a business you love.

Let me know if I can help you:

Mitigate risk and compliance with challenging employee situations

Build incentivation plans for clinicians that don't run afoul of Stark laws

Help you recruit and train the best talent for your business

Create performance management systems that deliver a culture of excellence for all of your employees

Promote Your Business

Get a blog post and blog link for your business by answering just a few questions. Here's how it works:

Remember, before someone can book with you, they have to know you exist! We are happy to promote you!

Marketing Made Easy

Discover how to use ChatGPT like a pro with Liesl’s carefully crafted prompts. These templates will help you:

  • Streamline administrative tasks

  • Create compelling patient communications

  • Generate marketing ideas tailored to your practice

  • Plus get discounts on some of the tools she uses for her marketing program

A worksheet written by Sandy Corigan called "Mastering Your Mindset and Leading with Love" is Featured

Get More Press

Have an Employee issue to discuss?

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Contact HR Anew for tailored HR solutions, diversity initiatives, and expert-led training to foster inclusive, high-performing workplaces.